Conversion actions send an automation result to a connected advertising provider. Use them only after the required provider connection is authorized and the event details are understood.
Add a conversion action #
- Open the automation.
- Open Actions and select Add action.
- Choose the Google Ads conversion or Meta CAPI action.
- Select the connected provider account or connection.
- Choose the event or conversion type shown.
- Complete the required settings.
- Save the action.
Google Ads actions #
Review the selected Google Ads connection, conversion action, and lead data sent to Google. If no Google Ads connection is available, connect it before completing the automation.
Meta CAPI actions #
Review the selected Meta connection, event name, and required event data. Confirm that the Meta CAPI connection is active and belongs to the intended business or account.
Review and test #
Check the action order and trigger conditions. Confirm that the event will be sent only for the intended leads. Use a supported test or preview process when available and review the automation log after the first run.
A provider may reject an event because the connection is expired, the event is incomplete, or the provider settings are invalid.
